THE IMPORTANCE OF CASH FLOW AS A MANAGEMENT AND FINANCIAL CONTROL TECHNIQUE IN DECISION-MAKING: A STUDY ON BRAZILIAN SMALL BUSINESSES IN THE IRISH MARKET

Abstract

Throughout this research, the goal is to analyse the importance of cash flow management in Brazilian small businesses on the Irish market, as well as to investigate the opportunities available for small business owners to succeed with the use of cash flow as a decision-making instrument and, therefore, be able to successfully manage an accounting/financial company on a healthy basis. A mixed-method study was conducted in which data was gathered through surveys and interviews. Based on the research method and analysis of the data, it was found that the cash flow management is an integral part and must be efficiently maintained in order for a small business to be successful. As a result, cash flow statements can be defined as an efficient financial control system for enhancing the profitability of a business as well as determining whether or not the small business will be successful in the long run.