The Role of Fashion Influencers in Shapin Brand Perception and Purchase Intention Among Generation Z Consumers in Ireland
| dc.contributor.author | Dias Regueira, Thais | |
| dc.date.accessioned | 2026-09-15T13:10:04Z | |
| dc.date.issued | 2026-06-07 | |
| dc.description | p. 58 | |
| dc.description.abstract | This study investigates how fashion social media influencers (SMIs) influence brand perception and purchase intention among Generation Z consumers in Ireland... | |
| dc.identifier.citation | Dias Regueira, 2026 | |
| dc.identifier.uri | https://hdl.handle.net/123456789/278 | |
| dc.language.iso | en | |
| dc.title | The Role of Fashion Influencers in Shapin Brand Perception and Purchase Intention Among Generation Z Consumers in Ireland | |
| dc.type | Thesis | |
| dspace.entity.type |
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