Social media and AI influence tourists on their planning and decision making about traveling and its effects in the traditional travel agencies

Abstract

The aims of this project are to analyze and explore the most relevant information to understand the needs and perspective of international students about the use of social media and AI for traveling purposes and use this information to improve my career development. For this research the principal samples to be contacted are the tourist, as we all know Ireland in this case Dublin currently has a big affluence of tourist and international residents traveling around Europe in their free time and holidays. Travel agencies employees will be the first contact to obtain clear and truthful information about how these tools like AI and social media are being used to promote tourism. In the present project we are using mix methods, surveys for the tourist and interview for travel agencies employees, to gather as much primary information as possible to develop the themes and be able discuss the finding, according to the answers of the survey and interviews with the secondary research that we find relevant to the themes in the literature review.