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How can Dublin’s restaurant sector leverage the use of AI tools and other technologies to improve customer experience?

Abstract

Currently most people are now aware of all the advances that have occurred in technologies in recent years, and even more so in the wake of the COVID-19 pandemic. The post – pandemic has led many companies in different sectors to adopt digital tools, including artificial intelligence (AI), to remain competitive in the market. For the restaurant industry, AI tools and other technologies offer many opportunities and benefits to increase productivity, streamline operations, and significantly improve the customer experience. The aim of this study is to analyse how Dublin restaurants can leverage AI tools and other technologies to improve customer service. This project will be conducted using a mixed technology, relying on qualitative data collection through interviews with restaurant managers and supervisors to understand the current state of technology use and customers interaction. We will also collect quantitative data through a survey of different restaurant visitors. The study focuses on five main themes: The impact of the new technologies on the restaurant sector, AI tools to improve customer experience in restaurants, advantages and disadvantages of use AI tools in restaurants, personalization of services in restaurants, enhanced customer engagement in restaurants. AI tools can be very useful for restaurants if they use them in the right way. It will allow them to provide better service, save time, and attract more customers. Not forgetting the personal treatment of customers, which is stills highly valued by customers.

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Camacho Olivera, 2025

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