How Technology Drives Accounting to the Future

Abstract

Purpose: Analyse the impact of Covid-19 pandemic on the Dubliners consumer behaviour.

Methodology: This report will have its foundation on an exploratory study that incorporates a publico analysis and was carried out in Dublin; the results of which will assist in elucidating the nature of a problem. In this particular instance, it is intended to investigate the influence that the COVID-19 Pandemic will have on the consumption habits of the people living in Dublin. As part of a process that combines qualitative and quantitative approaches, we will collect data using a combination of interviews and surveys. In order to measure Dublin citizens' perspectives on how a pandemic would influence consumer behaviour, these will be given to those over the age of 18 who live in the city.

Keywords: Consumer behaviour. Pandemic. Covid-19. Online market.