How can small businesses effectively utilize social media to increase brand visibility and engage customers?

Abstract

This objectives to establish the ways via which small companies take advantage of social media to boom brand attention and customer engagement. A quantitative and qualitative research design was used which involved the use of questionnaires and interviews. This research outlines the various platforms that are used, approaches that are deemed successful and the issues faced by the small businesses. The research presents the key findings that points to the necessity of using videos, targeting the community, and advertisement. It also considers challenges including insufficient funding, change of algorithms, and absence of abilities in computer programming. This research provides recommendations that may assist the small business in enhancing the use of social media marketing to achieve the intended goals of brand promotion, customer engagement, and profitability.