DATA ANALYSIS APPLIED IN A TOURISTIC ENVIRONMENT IN A GLOBAL TOURISTIC GROUP IN ITS LOCAL DIVISION

Abstract

This study emerged from the need of improving sales in a touristic company in Dublin. Because of the experience working at place, some ideas came up to boost sales. One of them being deeper, because of the investment that it represented. The challenge was to demonstrate that structured focused training based on psychographic could have been the answer to increase the sales. There was a project with one of the members of the team, which goal was to become a better seller, which was achieved at certain time. However, the factors involved, and the procedure followed to make it happen was unclear, and there was an indicative the answer might had relied on simply training. But an adequate one for this member. If true, there was a chance to achieve the goals on a simple way, so that, an opportunity can be given to basic actions driven by new technologies to become more efficient. In the next pages there is a deep explanation of what has been studied, how was the idea created and how valuable this procedure can be.