Marketers' Perceptions of AI-generated marketing content and its impact on Consumer Experience
| dc.contributor.author | Behling Gross, Julia | |
| dc.date.accessioned | 2026-09-21T10:45:13Z | |
| dc.date.issued | 2026-06-07 | |
| dc.description | p. 67 | |
| dc.description.abstract | The purpose of this research is to explore: How do marketers perceive the impact of AI-generated marketing content on consumer experience?... | |
| dc.identifier.citation | Behling Gross, 2026 | |
| dc.identifier.uri | https://hdl.handle.net/123456789/284 | |
| dc.language.iso | en | |
| dc.title | Marketers' Perceptions of AI-generated marketing content and its impact on Consumer Experience | |
| dc.type | Thesis | |
| dspace.entity.type |
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