WHAT IS THE FUTURE OF CINEMA IN THE ERA OF DIGITAL STREAMING PLATFORMS?

Abstract

Cinema as a form of entertainment has existed since 1985 when the Lumière brothers historically brought projections to the screen in order to entertain the audience and create a pleasant visual experience for them. Since then, movie theatres have acquired importance in the daily life of society because far from being only a social entertainment activity, many times it also functions as a means of communication in which messages are transmitted with different objectives that cover different areas of public interest. The development of this study aims to understand the functionality of movie theatres taking as a reference the cinema located in Ranelagh known as THE CINEMA and to know what its impact is as a business and as a social activity, as well as to understand the needs and tastes of regular and new consumers as well, which will allow us to establish what is the best way to remain strong in an era where technology and digital platforms have gained importance at a considerable level. Not many years ago, digital platforms were unknown, but over the years they have gained market share and loyalty from viewers, which has considerably decreased the attendance to movie theatres, opting to choose streaming entertainment, however, despite the robust competition between streaming and traditional cinema, there is still loyalty on the part of moviegoers to attend cinemas and experience of this opportunity to relax.