How can Food and Beverage (F&B) businesses in Limerick adapt their hiring, retention, and marketing strategies to attract international students as employees and customers, thereby enhancing their competitiveness in the local market?

Abstract

The research explored, how food and beverage (F&B) businesses in Limerick, can adapt their hiringm retention, and marketing strategies to attract international students, as employees and customers, and how this, can improve their competitiveness in the local market...